Service Design, what’s in a name?

Toen ik pas aan de slag ging bij Knight Moves, was ik sterk zoekende naar een passende definitie voor “Service Design”. De beschrijving uit het boek “How to Have your Cake, and Eat it Too” vat het voor mij vrij goed samen.

Service Design organizes business from the customer’s point of view. The goal is to deliver a positive customer experience at all points of interaction between a company and a customer.


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