// Got milk?!
// Got milk?!
A few months ago a number of unhappy farmers blocked Belgian roads, motivated by the low income they generate for their milk. The bigger corporations kept the price for milk very cheap. Because of this, the farmers (the source of the milk) lost and loose a lot of their income.
What was the result of their action? A lot of people complaining because of the roadblocks, aggressive farmers, traffic jams, accidents, … Their message was not delivered. At all!
Yesterday, the unhappy farmers struck again. This time they threw away 3 million liters of perfectly good milk. Why? The same reason mentioned above: loss of income because of the corporations keeping the price as low as possible.
Now, I’m not a marketing genius nor am I a milk lover (I don’t even like milk!) but wouldn’t it be a better idea to give away the milk in stead of throwing it away? Ask a marketing agency or “the community” for a creative campaign and start handing out the milk at school, stations, companies, traffic jams, … You’ll do good (“promoting your own, healthy product”), make yourself useful (“everything better then throwing it away”) and you’ll piss of the one group of people that matters : the milk companies that are ripping you off.