// Los Logos
// Los Logos
First thing that catches my eye is the chunky appearance. The red fabric cover looks amazingly good, and with the white logo printed on it, it has this extra punch. While most books brag with their eye-candy cover, Los Logos wins easily by using the underdog: simplicity!
Enough about the cover, time to whipe away my drool and actually write something about the content. It is written both in German and English, but don’t expect long hours of reading. About 99% of the book consists out of images. Images such as logo’s, typefaces, compositions, icons, … . Mark my words, if you like top-notch logo-types, graphic design and fine compositions, you will defenitely dig this book! It has both conventional logo-typs, but also the more modern artistic approach is present. Tags, corporate ID’s, iconography, typography, … the wet dream of all graphic designers.
I can’t really tell more about it, except for the perfect work the editors did.
The book isn’t cheap at all (about $70!), but it’s worth every single penny! It’s an investment for the future, a perfect way of finding ideas and returning to the basics of graphic design…